Marketing with Business Analytics BSc (Hons)
Course Overview - Marketing with Business Analytics BSc (Hons)
If you’re passionate about marketing and want to dive deeper into the power of data, our BSc Marketing with Business Analytics is for you. Combining creativity with analytical expertise, this degree equips you with advanced analytical skills to make data-driven decisions, optimise marketing strategies, and understand consumer behaviour at a deeper level.
Whether youre passionate about leveraging data to drive marketing decisions, optimising strategies with analytics, or understanding consumer behaviour through data insights, marketing with a focus on analytics offers a dyna...
If you’re passionate about marketing and want to dive deeper into the power of data, our BSc Marketing with Business Analytics is for you. Combining creativity with analytical expertise, this degree equips you with advanced analytical skills to make data-driven decisions, optimise marketing strategies, and understand consumer behaviour at a deeper level.<br/><br/>Whether youre passionate about leveraging data to drive marketing decisions, optimising strategies with analytics, or understanding consumer behaviour through data insights, marketing with a focus on analytics offers a dynamic and rewarding career path.<br/><br/><strong>Why study this course?</strong><br/><br/><br/>- <strong>Industry-recognised qualification</strong> - you have the opportunity to earn a Professional Diploma from the Digital Marketing Institute (DMI).<br/><br/><br/>- <strong>Advances in Digital Marketing module</strong> - explore real world case studies and deep-dive into the world of AI and data-driven marketing strategies while earning a Digital Marketing Institute qualification<br/><br/><br/>- <strong>Industry experience</strong> - up until the end of your second year, you have the option to transfer to the <strong>BSc Marketing with Business Analytics and Year in Industry</strong>.<br/><br/><br/>• Join the <strong>Capgemini Community Challenge</strong> - exclusive to Birmingham Business School<br/><br/><br/><br/>• Join the <strong>Deloitte Responsible Business Student Challenge</strong><br/><br/><br/><br/>• Study abroad in your second year with one of our partner institutions or at our Dubai campus<br/><br/><br/><br/><strong>This degree is accredited by</strong><br/>the Charted Institute of Marketing (CIM) and the Digital Marketing Institute (DMI) meaning you have the opportunity to gain access to their industry-recognised qualifications. <br/><br/><strong>Triple Crown Accredited</strong><br/><br/><strong>#1 most targeted university by top graduate employers (High Fliers Report, The Graduate Market 2024)</strong>
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
28/09/2026
Campus
Main Site
Application Details
14 January
Application deadline
Provider Details
Codes/info
Course Code
N5N3
Institution Code
B32
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
Not Accepted
International Baccalaureate Diploma Programme
32
6,6,5 at Higher Level accepted with a minimum of 32 points overall.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
BTEC Extended Diploma - Only the following subjects can be considered: Applied Science, Business, Enterprise and Entrepreneurship. BTEC Diploma - Only the following subjects can be considered in combination with 1 A level): Applied Science, Business, Enterprise and Entrepreneurship. BTEC Subsidiary Diploma - Only the following subjects can be considered (in combination with 2 A Levels): Agriculture, Applied Human Biology, Applied Law, Applied Psychology, Applied Science, Business, Computing, Construction and the Built Environment, Countryside Management, Creative Digital Media Production, Creative Media Production, Engineering, Enterprise and Entrepreneurship, Environmental Sustainabilty, Forensic and Criminal Investigation, Health and Social Care, Hospitality, Information Technology, Land-based Technology, Music, Music Technology, Operations and Maintenance Engineering, Performing Arts, Personal and Business Finance, Pharmaceutical Science, Production Arts, Public Services, Sport, Sport and Exercise Science, Sport and Outdoor Activities, Sports Coaching and Development, Travel and TourismSports Coaching and Development, Travel And Tourism
A level
A,A,B
Required subjects and grades: GCSE Mathematics at grade 5/B and English at grade 6/B General Studies is not accepted as one of three A levels, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A level
T Level
Only the following subjects can be considered: Management and Administration; Accounting; Finance.
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
Accepted in place of a non-required A level with the equivalent grade.
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,790 | 2026/27 | Year 1 |
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