Digital and Strategic Marketing MSc

Course Overview - Digital and Strategic Marketing MSc

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.

You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical proble...

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