You will be given an overview of traditional marketing approaches, alongside the latest trends in digital marketing, search marketing and customer design.<br/><br/>Develop strategies to deal with global challenges and opportunities facing businesses, whether it is a business you work in, or your own business that you are looking to establish. You will develop the skills to manage people, processes, systems and operations. <br/><br/>You will gain an in-depth understanding of contemporary business and management issues and be encouraged to critique the theories and concepts of the business and management environment.