Business with Marketing MA (Hons)

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations.<br/><br/>Taught by world-leading industry professionals and researchers, you will develop personal and professional competencies such as:<br/><br/><br/>* authentic leadership<br/><br/><br/>* ethical, responsible, sustainable business behaviour<br/><br/><br/>* entrepreneurial practice<br/><br/><br/>* effective communication<br/><br/><br/><strong>Marketing</strong><br/><br/>Studies in marketing may include, for example:<br/><br/><br/>* digital marketing practices and consumer behaviour<br/><br/><br/>* retailing<br/><br/><br/>* the place of brands in the lives of consumers and the skills used to manage them<br/><br/><br/>* marketing of art and culture<br/><br/><br/>* non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing<br/><br/><br/>The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure.<br/><br/><strong>Programme benefits</strong><br/><br/><br/>* We actively engage with industry, policy makers and wider society, on our courses and through guest speakers and local, regional, national and international treks.<br/><br/><br/>* Across a range of courses, including bespoke student consultancy projects, you will have exciting opportunities to work closely with for-profit, public and third sector organisations, developing professional experience before you graduate.<br/><br/><br/>* The structure of our programmes means that during the early years of study, there is often the flexibility to change from one subject pathway to another.<br/><br/><br/>* You can also participate in a large number of business societies, business events and peer-support schemes.<br/><br/><br/>* This degree offers the opportunity to study abroad in Year 3.<br/>