Graphic Design BA (Hons)

Graphic design at Edinburgh involves:<br/><br/><br/>* balancing project guidelines with personal expression<br/><br/><br/>* the interchange of traditional and contemporary technologies<br/><br/><br/><strong>Our approach</strong><br/><br/>Graphic design must:<br/><br/><br/>* challenge the status quo<br/><br/><br/>* cross boundaries<br/><br/><br/>* think backwards from the future<br/><br/><br/>* develop powerful and novel solutions<br/><br/><br/>Designers should be:<br/><br/><br/>* observant<br/><br/><br/>* culturally, ethically and historically aware<br/><br/><br/>* open<br/><br/><br/>* understanding<br/><br/><br/>* receptive<br/><br/><br/>At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business.<br/><br/>Through intense, sustained involvement with the design process, we support you in producing a design that is:<br/><br/><br/>* innovative<br/><br/><br/>* emotive<br/><br/><br/>* enduring<br/><br/><br/>* aesthetic<br/><br/><br/>We aim to produce skilled, confident and emotive designers equipped for contemporary graphic design demands.<br/><br/><strong>Programme benefits</strong><br/><br/><br/>* You will be encouraged to develop your own individual style and voice. We don’t subscribe to or enforce a house style.<br/><br/><br/>* You will gain intensive work experience stimulated by the real-life dynamics of agency practice and will be mentored by industry professionals.<br/><br/><br/>* You will take part in a series of live projects which include collaborations with many influential clients.<br/><br/><br/>* In your final year, you will have the chance to incorporate your design strengths into a showcase presentation of your work in the Graduate Show.<br/><br/><br/>* Our staff are practising designers, artists and researchers who share their experience in a hands-on and supportive environment.<br/>