How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, a...
How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?<br/><br/>The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.<br/><br/>This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.<br/><br/>You study topics such as:<br/><br/><br/>- digital marketing and social media<br/><br/><br/>- the principles of markets, marketing and selling<br/><br/><br/>- marketing strategy and planning<br/><br/><br/>- services marketing<br/><br/><br/>- business-to-business marketing<br/><br/><br/>- consumer behaviour<br/><br/><br/>- marketing communications<br/><br/><br/>Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.<br/><br/>You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.<br/><br/>The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.<br/><br/>This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.<br/><br/>This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Our research-led teaching ensures you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.<br/><br/>BSc Marketing can also be taken with an optional study abroad or placement year.
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
10/2025
Campus
Southend Campus
29 January
Application deadline
Provider Details
Codes/info
Course Code
N502
Institution Code
E70
Points of Entry
Year 1, Year 2
112
120
Offers will be made from a minimum of the equivalent of 2 full A-levels
D:6,M:39
We can only accept QAA approved Access to HE Diplomas
29
30
Or three Higher Level certificates with 555-554. We are happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.
DMM
Offers will be made in the range of DDM to DMM or 120 - 112 UCAS tariff points from a minimum of the equivalent of 2 full A-levels Entry requirements for students studying BTEC qualifications are dependent on subjects studied. Advice can be provided on an individual basis.
B,B,B
Offers will be made in the range of BBB to BBC or 120 - 112 UCAS tariff points from a minimum of the equivalent of 2 full A-levels
D
We consider T-levels on a case-by-case basis, depending on subject studied. The offer for most courses is Distinction overall. Depending on the course applied for there may be additional requirements, which may include a specific grade in the Core.
Find more courses from University of Essex with our undergraduate course search.
Region | Costs | Academic Year | Year |
---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,250 | 2025/26 | Year 1 |
EU, International | £21,525 | 2025/26 | Year 1 |