International Strategic Marketing MSc

Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.<br/><br/><strong>WHY THIS PROGRAMME</strong><br/>• Enhance your skills with the Strategic Marketing Consultancy elective. Solve real-world client challenges and deliver practical, impactful solutions using key marketing frameworks.<br/><br/><br/><br/>• Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.<br/><br/><br/><br/>• Expand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.<br/><br/><br/><br/>• Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.<br/><br/><br/><br/>• Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.<br/><br/><br/><br/>• Adam Smith Business School is triple accredited.<br/><br/><br/><br/><strong>PROGRAMME STRUCTURE</strong><br/>You will take:<br/><br/><br/>- eight core course<br/><br/><br/>- three optional courses<br/><br/><br/>- a dissertation<br/><br/><br/>Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations.<br/><br/>You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations. <br/><br/><strong>Core courses</strong><br/>Global Business Environment<br/>Global Consumer Behaviour<br/>Global Perspectives in Marketing Ethics<br/>International Services Marketing<br/>International Strategic Management<br/>Marketing Communications Strategies and Tactics<br/>Marketing Research<br/>Strategic Marketing Management<br/><br/><strong>Optional courses</strong><br/>Data Science for Marketing Analytics<br/>Digital Marketing Strategy (Specialist)<br/>Export Marketing<br/>International Brand Management<br/>Marketing and Emerging Markets<br/>Retail Marketing<br/>Strategic Marketing Consultancy