International Strategic Marketing MSc

International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.<br/><br/>**WHY THIS PROGRAMME**<br/><br/><br/>- You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.<br/><br/><br/>- You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.<br/><br/><br/>- You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.<br/><br/><br/>- You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.<br/><br/><br/>- Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.<br/><br/><br/>- We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.<br/><br/><br/>- Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms. <br/><br/><br/>- The MSc in International Strategic Marketing is ranked by the QS.<br/><br/><br/>- Take advantage of our individualised skills development programme, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.<br/><br/><br/>- Adam Smith Business School is triple accredited.<br/><br/><br/>**PROGRAMME STRUCTURE**<br/><br/>You will take nine core and three optional courses, followed by a dissertation. Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations. <br/><br/>**Core Courses**<br/>GLOBAL BUSINESS ENVIRONMENT<br/>GLOBAL CONSUMER BEHAVIOUR<br/>GLOBAL PERSPECTIVES IN MARKETING ETHICS<br/>INTERNATIONAL SERVICES MARKETING<br/>INTERNATIONAL STRATEGIC MANAGEMENT<br/>MANAGING ACROSS CULTURES AND COMPARATIVE MANAGEMENT<br/>MARKETING COMMUNICATIONS STRATEGIES AND TACTICS<br/>MARKETING RESEARCH<br/>STRATEGIC MARKETING MANAGEMENT<br/><br/>**Optional Courses may include:**<br/>DATA SCIENCE FOR MARKETING ANALYTICS<br/>EXPORT MARKETING<br/>DIGITAL MARKETING STRATEGY (SPECIALIST)<br/>INTERNATIONAL BRAND MANAGEMENT<br/>MARKETING AND EMERGING MARKETS<br/>RETAIL MARKETING<br/>STRATEGIC MARKETING CONSULTANCY