Digital Marketing and Advertising BA (Hons)

**Gain the skills you need for a career in advertising and digital marketing communications.**<br/><br/>This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.<br/><br/>Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich digital marketing and advertising graduates have gone on to work at Google, Disney, Coca Cola and OgilvyOne.<br/><br/>**What you should know about this course**<br/>- In London, we’re ranked 4th overall for Marketing and joint 3rd for graduate prospects in Marketing (2025 Complete University Guide).<br/><br/><br/>- Enjoy our stunning campus in a great London location - we’re just across the river from Canary Wharf and handy for the City and wider business London.<br/><br/><br/>- Step closer to your dream career with our great employability support.<br/><br/><br/>- Entrepreneur-minded? Get help from our ‘Generator’ to transform your business idea into reality - from the ground up they can help you start, scale and grow your idea.<br/>