Marketing with a Year in Industry BA (Hons)

BA Marketing will teach you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets. Expect to develop a solid grounding in the main management disciplines

With excellent links with professional bodies, our programme will help you to develop a high level of marketing knowledge and further your strategic thinking.

Our BA Marketing programme is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, and has CIM Employability Programme status. This confirms that our curriculum maps to the CIM’s Global Professional Marketing Frameworks.

This programme has continued to rise in important subject rankings including:

·         A Global Top 100 position for the QS World Subject Rankings

·         Top 10 position for the 2026 Guardian League Tables

·         Top 10 in Russell Group position for Times Good University Guide 2026

·         Top 5 in Russell Group for all themes for the National Student Survey 2025 (NSS)

During your studies, you will meet and work with local and national businesses to network and build your skills.

Explore specialist topics including branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy. Understand how to embed marketing ethics, CSR and sustainability into your practice.

Study a programme full of interesting and relevant content that highlights the important role marketing plays in business and society.

Our graduates are suited to roles in small and large organisations, including specialist marketing agencies.

In third year, you will complete a year-long graduate-level placement, providing valuable work experience and an opportunity to further enhance the skills and attributes sought after by top employers.

You can apply for placements with a large organisation or smaller company. You will be supported by university staff whilst on placement and complete related assessments in May.