Digital Video Production and Marketing BA (Hons)
Course Overview - Digital Video Production and Marketing BA (Hons)
Did you know 91% of businesses use video as a marketing tool, and 96% see it as important to their overall strategy? And yet, despite that, around half say they have neither the time nor the skills to produce that kind of content. So, who’s going to do it for them?
If you want to study digital marketing, but specialise in content development and video production, this could be the digital marketing degree you’ve been looking for. Taught by industry professionals, we’ll give you the knowledge, skills, and experience to put you on the path to a creatively fulfilling career in...
Did you know 91% of businesses use video as a marketing tool, and 96% see it as important to their overall strategy? And yet, despite that, around half say they have neither the time nor the skills to produce that kind of content. So, who’s going to do it for them?<br/><br/>If you want to study digital marketing, but specialise in content development and video production, this could be the digital marketing degree you’ve been looking for. Taught by industry professionals, we’ll give you the knowledge, skills, and experience to put you on the path to a creatively fulfilling career in a thriving industry that’s always hunting for new talent.<br/><br/>Having gotten to grips with the creative, business, and practical side of digital marketing and video, your second year will allow you to sharpen these skills and explore possible career paths, with industry guests and briefs to inspire you along the way.<br/><br/>In third year, you’ll pull all your new skills together as you start to plan for a successful career in digital marketing. You’ll explore the current and future landscape of the industry, and your place within it, and take part in an exciting live brief with a real world agency client.<br/><br/><strong>You will:</strong><br/>• Discover the theory and practice of video advertising, digital marketing, and video production in a variety of contexts<br/><br/><br/><br/>• Explore brand identity, modern marketing techniques and trends, and how to tailor your content for specific platforms, audiences, and campaign messages<br/><br/><br/><br/>• Develop the practical skills needed to create effective video for marketing, advertising, and social media<br/><br/><br/><br/><strong>Visit our Digital Video Production and Marketing degree CourseFinder webpage -</strong> https://bit.ly/39Mw2dV<br/><strong>Explore all of our Creative Digital Media nnd Gaming courses and read our helpful FAQs -</strong> https://bit.ly/39R2YSR<br/><strong>Explore all of our Film TV and Radio courses and read our helpful FAQs -</strong> https://bit.ly/3qTowUw<br/><strong>Sign-up to an Open Day or Campus Tour -</strong> https://bit.ly/3sAsT8m
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
09/2026
Campus
Peel Park Campus
Application Details
14 January
Application deadline
Provider Details
Codes/info
Course Code
W6N5
Institution Code
S03
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
112
120
Minimum number of A2 subjects or equivalent - 2
Scottish Higher
112 to 120 UCAS tariff points.
Access to HE Diploma
112 to 120 UCAS tariff points.
International Baccalaureate Diploma Programme
31
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DMM
112 to 120 UCAS tariff points.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
112 to 120 UCAS tariff points to be obtained through 4 Higher Grades
GCSE/National 4/National 5
English Language and Maths at grade C/level 4 or above (or equivalent). You must fulfil our GCSE entry requirements as well as the Level 3 requirement.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Accepted in combination with other Level Three qualifications.
AS
AS levels are accepted in combination with Level Three qualifications; including A-levels and BTECs.( at Admission Tutors discretion only)
Scottish Advanced Higher
112 to 120 UCAS tariff points.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Accepted in combination with other Level Three qualifications.
Pearson BTEC Level 3 National Certificate (first teaching from September 2016)
Accepted in combination with other Level Three qualifications.
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
Accepted in combination with other Level Three qualifications.
A level
B,B,C
B,B,B
T Level
M
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Fees and funding
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