Marketing BA (Hons)

Explore how marketing, social media and digital technologies are reshaping the way brands connect with audiences in an ever-changing digital world. This course combines academic theory with creative thinking, giving you the tools to understand the principles of marketing while encouraging you to apply them in innovative ways.<br/><br/>You will gain valuable real-world experience by working on live projects and collaborating with partner organisations. Alongside this practical learning, you will have the opportunity to earn a CIM Certificate in Professional Marketing, a recognised qualification that enhances your professional profile and career prospects.<br/><br/>The course offers distinctive modules designed to immerse you in the realities of the industry. With expert-led instruction and exposure to real-world challenges, this programme prepares you to become a confident and adaptable marketing professional. You will graduate ready to shape the future of marketing and lead in a rapidly evolving industry.<br/><br/><br/>• Develop mobile marketing strategies tailored to social media platforms and consumer behaviour<br/><br/><br/><br/>• Gain hands-on experience through live digital marketing projects with real partner organisations<br/><br/><br/><br/>• Build customer-centric campaigns using data-driven insights and creative problem-solving<br/><br/><br/><br/>• Earn a CIM Certificate in Professional Marketing through practical, industry-aligned coursework<br/><br/><br/><br/>• Explore ethical, sustainable marketing practices that balance business goals with social impact<br/><br/><br/><br/><strong>Develop your skills</strong><br/>You’ll look ahead to the technologies that will affect the work of business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as:<br/><br/>/ Body swap technology<br/>/ iDea Bronze Award<br/>/ Microsoft Excel, Outlook, PowerPoint, Project, Word and 365<br/>/ Generative AI<br/>/ Xero Accounting Software<br/>/ Power BI<br/><br/><strong>A degree you can trust</strong><br/>Our Marketing course is accredited by The Chartered Institute of Marketing (CIM), so you know that what you learn is aligned with industry standards.<br/><br/>All our undergraduate business courses are available with:<br/>• <strong>Placement Year</strong> - on the placement year option, you will not pay fees to the University and will earn a wage for the work that you do.<br/>• <strong>Study Abroad</strong> – study with one of our partner Universities for a semester or a year.<br/>• <strong>Foundation Year</strong> – start with the fundamental areas of business and the key skill you need to study at University level.<br/><br/>Find out more at www.salford.ac.uk/courses/undergraduate/marketing.