Strategic Marketing MSc

Course Overview - Strategic Marketing MSc

Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:


- study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour


- learn about advanced marketing analytics


- gain essential skills to help you measure success and improve the quality of marketing decisions


- cover perspectives for ethical and socially responsible marketing de...

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