Business Analytics (with a professional placement year) BSc (Hons)

<strong>Top 100 in the world for Economics and Business (US News & World Report Best Global Universities 2025)</strong><br/><br/><strong>Top 20 in the UK for Business and Economics (The Times Higher Education World University Rankings by Subject 2025)</strong><br/><br/><strong>Top 200 in the world for Economics and Econometrics (QS World University Rankings by Subject 2025)</strong><br/><br/><strong>About the course</strong><br/><br/>Modern businesses make decisions based on data. Data informs everything from finance and logistics to marketing and policy. Many industries need professionals who can translate data into insights.<br/><br/>Our Business Analytics BSc is for anyone looking for a data-driven business career. Youll develop data-driven decision-making skills which are useful across economics, statistics, finance and marketing. Youll be able to use your skills to solve real-world business problems.<br/><br/>On this course you will:<br/><br/><br/>- apply the latest data analytics techniques to identify and solve business problems<br/><br/><br/>- integrate business knowledge with analytical insights to inform strategic decision-making<br/><br/><br/>- use advanced tools in econometrics, machine learning, marketing analytics and business intelligence<br/><br/><br/>- learn through hands-on projects, case studies and working with industry partners.<br/><br/><br/>To support the development of your technical and analytical skills, you’ll study digital tools used in the analytics profession, including:<br/><br/><br/>- coding environments such as Python, R, and Stata for statistical modelling<br/><br/><br/>• Power BI and Tableau for dashboard design, business reporting, and data storytelling<br/><br/><br/><br/>- advanced use of Excel for financial analysis, forecasting, and simulation.<br/><br/><br/>Our research-active faculty are at the forefront of the latest developments in business analytics. Among their areas of expertise is AI, econometrics, marketing analytics and strategic management.<br/><br/>We have strong industry links and there are opportunities to collaborate with outside companies during the course.<br/><br/>The Business School follows the principles of Responsible Business Education (PRME). The course will help you assess the ethical impact of data-driven decision making, and its impact on policy, practice and people when addressing global business challenges.<br/><br/><strong>About the University of Sussex Business School</strong><br/><br/>Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.<br/><br/>Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.<br/><br/><strong>Location</strong><br/><br/>Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.