Marketing and Management BSc (Hons)

<strong>1st in the UK for annual research income (Chartered Association of Business Schools 2025)</strong><br/><br/><strong>2nd in the UK for Graduate Outcomes in Marketing (The Guardian University Guide 2025)</strong><br/><br/><strong>17th in the UK for Marketing (Complete University Guide 2026)</strong><br/><br/><strong>About the course</strong><br/><br/>Today’s business environment is dynamic and competitive. Survival, profitability and growth are key business drivers. Modern leaders need to understand consumer behaviours, market trends, data and metrics to make effective strategic decisions.<br/><br/>Sustainability and social responsibility shape business practices. This CIM-accredited course will prepare you to address both current and future business challenges.<br/><br/>You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing, and technological innovation.<br/><br/>You’ll have access to our established industry connections, state-of-the-art facilities and enhanced careers support. You can also join our dynamic Marketing Society, which hosts popular events such as panel discussions with industry experts and opportunities to connect with successful alumni.<br/><br/>By studying at Sussex, you will:<br/><br/><br/>- learn how to critically evaluate organisational and consumer behaviour<br/><br/><br/>- explore marketing strategy, brand development and new product management<br/><br/><br/>- understand the entrepreneurial process and strategic decision-making<br/><br/><br/>- learn to use digital tools and data analytics<br/><br/><br/>- develop your study skills with the support of an Academic Success Adviser<br/><br/><br/>- access opportunities for mentoring, networking and guest lectures.<br/><br/><br/>Additionally, you can personalise your learning experience by selecting from a range of contemporary and business-focused modules. You can tailor your degree to the areas of business you’re most interested in.<br/><br/><strong>Accreditation</strong><br/><br/>This course is accredited by the Chartered Institute of Marketing (CIM). On graduation, CIM accreditation will give you a head start in professional marketing, with exemptions on both the CIM Certificate and Diploma.<br/><br/><strong>About the University of Sussex Business School</strong><br/><br/>Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.<br/><br/>Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.<br/><br/><strong>Location</strong><br/><br/>Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.