Business and Tourism Management BA (Hons)

This exciting and innovative programme is designed for you to embark on an in-depth study of Business and Tourism to develop analysis and evaluation skills that can be applied to real-world situations. Four pillars underpin this programme: innovation and enterprise, sustainability, responsibility and digital. You will<br/>explore the functional areas of business, such as management, marketing, human resources, finance and operations, through the lens of these four main themes which run throughout the programme.<br/><br/>Entrepreneurship is a key force for successful economic growth and entrepreneurial thinking is at the heart of this programme with you developing knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.<br/>Independent and transferable personal development skills are vital and you will have the opportunity to develop them through interactive learning activities and self-reflection to enable you to develop the professional skills required in the workplace. You will acquire core business skills through case studies,<br/>online activities and live projects, through interactions with entrepreneurs and business speakers and through reflecting on their own practice.<br/><br/>The course aims to supply future managers and professionals to various business and tourism sectors as well as to provide key knowledge, skills and attributes that are vital to modern organisations. Potential graduate careers include personnel and human resource management, marketing and market research, business strategy and operations, small business management and start-up, business analytics, digital business and information management.