Business & Marketing BA (Hons)

<strong>Why this course?</strong><br/><br/>Marketing is at the heart of success for businesses. Learn how to stay ahead of an increasingly competitive market by creating compelling campaigns to analysing consumer insights. During this course, you’ll apply marketing theories and techniques to case studies and real-world projects to become a marketing specialist. In your first year, you’ll learn the fundamentals of business to build a strong foundation of skills. From there, you will be able to shape the course around your interests and career goals with plenty of optional modules to choose from in your second and third years. You might choose to explore creative digital and social media marketing, or you might lean towards analytics and business strategies. <br/><br/>You’ll learn from marketing specialists who have extensive experience in management, consultancy, and running their own businesses. Your lecturers will be able to support you in launching your graduate marketing career by drawing on their own experiences and a professional network of business leaders.<br/><br/><strong>Future employment</strong><br/><br/>This degree will help you progress into careers within marketing, SEO, project management, public relations, public relations and more. <br/><br/><strong>Added benefits:</strong><br/><br/><br/>• Be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree<br/><br/><br/><br/>• Experience international cultures through options to work and study abroad<br/><br/><br/><br/>• Benefit from associate membership to the CMI (at no extra cost), inclusive of an interactive induction session hosted by the CMI, as well as access to the CMIs digital library, resources, and employability skills audit.<br/><br/><br/><br/><strong>Why the University of Worcester?</strong><br/><br/>The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation.<br/><br/>At Worcester, small class sizes, supportive tutors, and professionally focused courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.<br/><br/>• University of the Year finalist in the Times Higher Education Awards 2025.<br/>• First in the UK for sustained employment, further study or both, from any multidisciplinary university – Longitudinal Education Outcomes (LEO) 2017 to 2025.<br/>• First in the UK for quality education – Joint 1st in the Times Higher Education’s University Impact Rankings 2025.<br/><br/>Join us at one of our regular Open Days to see if the University is a good fit for you: www.worcester.ac.uk/opendays