Fashion Bachelor of Arts (with Honours) - BA (Hons)

BA (Hons) Fashion are award winners in fashion innovation. The AUB Fashion community supports experimentation, exploration and the application of traditional and contemporary techniques, informing creative solutions for a more considered fashion future. From concept to realisation our students experiment, interrogate, and develop design practises appropriate to their individual design philosophy. They will creatively discover design practise, cutting edge digital fashion technology, craftmanship, product development and presentation. Our students will explore connections between concepts of dress, fashion, and the body as a site for artistic expression.

The social, ethical and environmental contexts of fashion are critical forces: they are central to course debate and practice. How we understand fashion’s impact will inform creative solutions and help students to become effective change makers for a more sustainable and inclusive world. AUB Fashion are award winners in innovation, with a portfolio of internationally recognised student successes through graduate destination, exciting industry collaboration and inspirational speakers integrated into the DNA of the course.

During their time at AUB students will construct a unique portfolio of skills to support their career launch or graduate outcomes. We celebrate their individuality and will help them realise a tailored path within the fashion industry and community at this critical time in history.

What you will learn

Level 4 (first year) introduces creative exploration and skill set submersion. It focuses on fundamental skills as an enriching foundation for the student journey.

Level 5 (second year) prioritises innovation, market awareness and industry practise. Building on the knowledge of fundamental rules from Level 4, students now challenge them, critique the status quo, and innovate solutions to problems within fashion industry and culture.

Level 6 (third year) consolidates the skills developed through previous levels in preparation for graduation and your career launch. It’s considered by graduates as the most challenging and exciting time of their university experience.

Students will focus on a specialist area of study; The Final Major Project is a self-determined body of industry-ready work aligned to a career plan, alongside portfolio development and a Research Project interrogating a topic relevant to individual practice.
You can choose to complete your degree in one of the following named awards:
• BA (Hons) Fashion (Design)
• BA (Hons) Fashion (Textiles)
• BA (Hons) Fashion (Digital Innovation)
• BA (Hons) Fashion (Product Development)

By the end of the course you will be able to...

• Communicate to a diverse audience a comprehensive understanding of critical thinking, contemporary practices and behaviours and emerging trends, innovations and technologies in the global fashion industry.
• Select and responsibly apply appropriate creative, technical, professional and personal skills in the initiation, development, management and realisation of projects.
• Articulate and have confidence in the positioning of the student’s individual practise in the context of the global fashion industry. Apply transferable skills, exercising initiative and personal responsibility.
• Extend academic learning as an independent, self-reflective and creative practitioner, fully prepared for professional environments or postgraduate study.
• Choose how to extend their learning as an independent, self-reflective creative, fully prepared for professional environments or postgraduate study.
• Apply transferable skills, exercising initiative and personal responsibility.
• Extend academic learning as an independent, self-reflective and creative practitioner, fully prepared for professional environments or postgraduate study.

Assessment method

Coursework and practical work. 100% of assessment for this course is coursework based.