Music Business, Events and Marketing BA (Hons)

The BA (Hons) Music Business, Events and Marketing is designed for aspiring professionals looking to thrive in the business side of the music and wider creative industries. Combining key elements of Business, Events, and Marketing, this course equips you with the entrepreneurial mindset, industry knowledge, and practical skills needed to succeed in today’s fast - paced music landscape.<br/><br/>Throughout this three-year degree, you will develop expertise in music commerce, event management, marketing, and digital branding, learning through a mix of real-world projects, industry placements, and hands on experiences.<br/><br/><br/>- Year One provides a foundation in industry structures, live music, artist management, marketing, and music publishing.<br/><br/><br/>- Year Two builds on business fundamentals, exploring financing, digital trends, social media, and optional specialisms such as record label management or touring.<br/><br/><br/>- Year Three focuses on innovation and entrepreneurship, culminating in a Final Project, alongside advanced topics in business ethics, music law, and audience engagement.<br/><br/><br/>With strong connections to the industry, you will have access to internships, placements, and live industry projects, ensuring you graduate with real-world experience and professional networks. This course is ideal for those looking to launch businesses, self-manage their own projects, manage artists, run live events, or develop cutting-edge music marketing strategies.