Fashion Design Bachelor of Arts (with Honours) - BA (Hons)

Our BA Fashion Design Course will provide you with a comprehensive fashion design education. The course encourages innovation in both design skills and technical craftsmanship with a focus on sustainability, system thinking and socioeconomic practice. We will provide you with international opportunities and integration with our industry partners to empower you to explore your individuality, creativity, and future employability.

You will work with industry experts and a dedicated team of academic researchers and practitioners. A decolonised curriculum structures the innovative approach to 2D and 3D design resulting in diverse experts of your craft.

Within your first year of study, you will explore pure fashion design skills through a fundamental grounding in garment knowledge, construction, materiality, fabric and fibres analysis, tailoring and drape delivered in an atelier environment. In your second year you will discover systems thinking in relationship to Fashion design and our course’s structure will allow you to strategically balance between physically traditional and virtually digital craftmanship. Your final year of study provides you with the opportunity to express your individual design methodology in one of many creative formats, including a collection of garments, fashion products, material research and digital design technology.

We will guide you with the decision of taking a placement year between your second and final year of study. Our dedicated internal careers team will support you through this process. We are proud that our recent cohorts have taken year placements with renowned designers such Paul Smith, Christopher Kane and Craig Green as well as industry super brands such as Superdry, NEXT and Adidas. We let you choose your design identity and tread your own design path.

Our Fashion Design Course has built a reputation for students entering the industry as original, creative, independent thinking employable designers. Our award-winning graduate portfolios and fashion collections are showcased on international, digital, and local west-midland based platforms. You will study on a programme that is specifically designed to produce job-ready graduates with transferrable skills that can form and reshape our industries.

Professional Placement Year

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. 

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.