Marketing & Communication for Fashion (Accelerated Degree) Bachelor of Arts (with Honours) - BA (Hons)
Course Overview - Marketing & Communication for Fashion (Accelerated Degree) Bachelor of Arts (with Honours) - BA (Hons)
This degree will teach you the technical and aesthetic skills you need to produce, communicate and implement effective fashion marketing campaigns. You’ll learn the theories that underpin marketing principles and develop technical communication and aesthetic skills to help you produce effective marketing strategies. You’ll also discover how communications are fundamental to brand positioning and consumer perception.
Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential marketing and communications skills required to succeed in the fashi...
This degree will teach you the technical and aesthetic skills you need to produce, communicate and implement effective fashion marketing campaigns. You’ll learn the theories that underpin marketing principles and develop technical communication and aesthetic skills to help you produce effective marketing strategies. You’ll also discover how communications are fundamental to brand positioning and consumer perception.
Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential marketing and communications skills required to succeed in the fashion industry.
You will:
* Learn the theory behind fashion marketing and retailing, and develop a critical understanding of the fashion retail landscape
* Be assigned a personal industry mentor to work with throughout the course\*
* Develop digital skills in a fashion context, including social media strategy, blogging, publishing and web design
* Examine new media communication campaigns used to generate awareness and sales for fashion businesses
* Build your knowledge and skills to develop fashion-focused PR strategies, and learn how to manage a brand’s image through PR strategies
* Study the cultural, social and economic factors that influence consumer behaviour
* Take part in masterclasses, work on projects and complete work placements with our industry partners\*
* Examine the rise of technology, sustainability and corporate social responsibility and how these affect the industry at all levels
* Complete a self-directed Personal Professional Project that allows you to demonstrate your skills and knowledge, and contextualise these in alignment with your career goals
*\* T&Cs apply. Students will be provided with qualifying criteria in the September of their first year*
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
2 Years
Start Date
2027-09-01
Campus
Fashion Retail Academy
Application Details
13 January
Application deadline
Provider Details
Codes/info
Course Code
A45-D63
Institution Code
F70
Points of Entry
Year 1
Entry Requirements
A level
We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.
UCAS Tariff
104.0
120.0
A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma. You can check how many points your qualifications are worth using the online UCAS Tariff Calculator. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements.
Scottish Higher
A typical offer is between 104 and 120 UCAS points
AS
We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.
Access to HE Diploma
60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.
Scottish Advanced Higher
A typical offer is between 104 and 120 UCAS points
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Acceptable when combined with other qualifications
Extended Project
Acceptable when combined with other qualifications
Pearson BTEC Level 3 National Certificate (first teaching from September 2016)
Acceptable when combined with other qualifications
International Baccalaureate Diploma Programme
24 points
WJEC Level 3 Advanced Skills Baccalaureate Wales
A minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
A typical offer is between 104 and 120 UCAS points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
A typical offer is between 104 and 120 UCAS points
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017)
A typical offer is between 104 and 120 UCAS points
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Acceptable when combined with other qualifications
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
A minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications
Cambridge International Pre-U Certificate - Principal
A typical offer is between 104 and 120 UCAS points
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Scotland, Northern Ireland, Wales | £11,750 | 2026/27 | Year 1 |
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