Digital Marketing Bachelor of Science (with Honours) - BSc (Hons)
Course Overview - Digital Marketing Bachelor of Science (with Honours) - BSc (Hons)
The BSc (Hons) Digital Marketing develops creative, commercially aware and technologically confident marketers.
You will explore how organisations use digital channels, content, data and technology to understand customers, build brands and generate measurable commercial impact.
The course combines marketing strategy with practical digital capability. You will explore content creation, customer insight, digital campaigns, analytics, UX, AI, automation and emerging technologies while developing broader business and strategic understanding.
You will learn to ...
The BSc (Hons) Digital Marketing develops creative, commercially aware and technologically confident marketers.
You will explore how organisations use digital channels, content, data and technology to understand customers, build brands and generate measurable commercial impact.
The course combines marketing strategy with practical digital capability. You will explore content creation, customer insight, digital campaigns, analytics, UX, AI, automation and emerging technologies while developing broader business and strategic understanding.
You will learn to combine creativity with evidence. Effective digital marketing requires more than producing engaging content; it requires marketers to understand audiences, select appropriate channels, interpret performance data and make informed decisions.
Applied learning and realistic marketing challenges will help you develop a portfolio of work demonstrating your capabilities to employers.
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
2027-09-01
Campus
Main Site
Application Details
13 January
Application deadline
Provider Details
Codes/info
Course Code
B78-I75
Institution Code
B38
Points of Entry
Year 1, Year 2, Year 3
Entry Requirements
UCAS Tariff
Not accepted
A level
Not accepted
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Not accepted
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Scotland, Northern Ireland, Wales | £9,790 | 2026/27 | Year 1 |
| International | £14,380 | 2026/27 | Year 1 |
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