Marketing BA

**From clothes and technology, to food and entertainment, the products and services we buy help define our lives.** <br/><br/>As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.<br/><br/>**Your Learning Experience**<br/>During our Marketing BA (Hons) course, your studies will comprise of two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. <br/><br/>**How does this course enhance my employability?**<br/>You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. <br/><br/>The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. <br/>Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.