Fashion Design and Business Bachelor of Arts (with Honours) - BA (Hons)

The BA (Hons) Fashion Design and Business degree combines creative fashion design with essential business knowledge, helping you to develop the skills needed for a successful career in the global fashion industry. You will gain a balanced understanding of design practice and commercial strategy, preparing you for a wide range of creative and business-focused roles.

This course is ideal if you want to create innovative fashion concepts while understanding how products are developed, marketed, and sold. You will explore the full design process, including research, trend forecasting, concept development, garment design, problem-solving, and construction. Alongside this, you will study key areas of the fashion business such as branding, retail strategy, product development, and merchandising.

You will learn through a combination of practical projects, lectures, and industry-focused activities. Work-integrated learning is a key part of the course, with live briefs, collaborative projects, and real-world case studies helping you understand current challenges in the fashion industry. You will have the opportunity to take part in work placements and study abroad programmes, helping you to build valuable professional experience and global awareness. Guest speakers from organisations such as Nike, Pinterest, H&M, and Harris Tweed contribute to your learning, also giving insight into professional practice.

Throughout your studies, you will develop transferable skills in communication, teamwork, leadership, and project management. These skills will prepare you to work confidently in a fast-paced and competitive global marketplace. The course encourages you to build your own creative identity while developing a strong understanding of business strategy. Optional modules give you the flexibility to tailor your studies to your interests and career goals, allowing you to focus on areas such as sustainability, branding, or product development.

By the time you graduate, you will be well prepared for careers in areas such as fashion design, fashion marketing, brand management, fashion buying, merchandising, retail management, product development, and fashion business entrepreneurship.