Digital Marketing MSc

This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.<br/><br/>The MSc Digital Marketing course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.<br/><br/>It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: what drives us to act in the ways we do as consumers? It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.<br/><br/>Youll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. Youll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.<br/><br/>The course will help develop your proficiency in using a variety of online resources including Adobe Creative Cloud’s core applications. Throughout the course youll be introduced to relevant theoretical models and shown how these can be applied to real scenarios: the essence of theory into practice.<br/><br/>If you have ambitions to work in a senior capacity within the world of digital marketing this course will help you realise those ambitions.<br/><br/>This course is for:<br/>This course would be ideally suited to students from an undergraduate business-related course that contains an element of marketing, as well as those from marketing, advertising and PR undergraduate courses. We will, however, consider applications from students from a wide range of other courses, subject to a compelling personal statement/interview.