Marketing Foundation Degree in Arts - FdA

OVERVIEW

Our Marketing programme develops the digital, marketing and management skills needed for a fast-changing industry, including data analytics, content creation, search engine optimisation, artificial intelligence and professional development.

Combining theory with practical learning, you will use industry-relevant software, explore current marketing trends and tailor your studies through optional modules.

The degree is accredited by the Chartered Institute of Marketing and Digital Marketing Institute. Accreditation provides routes towards professional qualifications and industry recognition, while DMI accreditation means you can graduate as a Certified Digital Marketing Associate (CDMA).

You will also work on real-life projects and can gain valuable industry experience through an optional paid work placement.

WHY CHOOSE THIS COURSE?

* ENHANCE YOUR SKILLS – Build in-demand digital, AI, creative and entrepreneurial skills for a changing marketing industry.

* PROFESSIONAL ACCREDITATIONS – Gain recognition from CIM and DMI, graduate with the CDMA qualification and receive exemptions from two CIM Diploma modules.

* DIGITAL MARKETING CERTIFICATE – Develop certified skills in content, social media, SEO, email, analytics and digital strategy.

* INDUSTRY-INFORMED TEACHING – Learn from marketing experts with knowledge of current industry trends.

* SPECIALISED LEARNING – Choose optional modules in your second and final years to match your interests and career goals.

* WORK PLACEMENT – Gain practical experience through an optional marketing placement, guest lectures, networking and live client briefs.

* 2 DAY DEGREE – Attend campus on Mondays and Tuesdays in your first year, helping you fit study around your life. One-night-a-week accommodation is also available.

* TOP FOR STUDENT SATISFACTION – Business School courses, including this course, rank best in the region and third in the UK for student satisfaction (NSS 2026).

* ACADEMIC SUPPORT – UCB is the UK’s top-scoring university for academic support in business and management, including this course (NSS 2026).

FACILITIES

At University College Birmingham, you’ll learn in dynamic spaces - you'll have access to a range of cutting-edge facilities designed to sharpen your employability and prepare you for the modern marketing world. Develop essential digital, project management, entrepreneurial, and teamwork skills in dedicated, hands-on learning spaces, including:

Podcasting Booths – Create professional audio content and gain experience in one of today’s most dynamic marketing channels.\
Design Studio – Bring your creative campaigns to life using industry-standard software and collaborative workspaces.\
Enterprise Hub – Explore your entrepreneurial potential, connect with business mentors, and get support for freelancing or launching your own venture.

ACCREDITATIONS AND PARTNERSHIPS

This course is accredited by the Digital Marketing Institute (DMI) and Chartered Institute of Marketing (CIM).

PLACEMENTS\
Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our HIRED team can help find the ideal placement for you. Our FdA and BA Marketing course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

CAREERS AND PROGRESSION\
Examples of careers you could pursue following this course:

* Purchasing managers

* Marketing manager

* Advertising account managers

* Data analyst

* Content strategist/manager

* Digital trust and privacy analyst

Please refer to our website www.ucb.ac.uk for the latest updates