Business Analytics Bachelor of Science (with Honours) - BSc (Hons)

This course is for you if you want to build a future-proof career in business analytics across sectors such as technology, logistics, retail, finance, banking, insurance and healthcare.

At University of Bristol, you will study business analytics in a university that is setting the pace for Artificial Intelligence in the United Kingdom. The University of Bristol has been named the AI University of the Year (NAIA, 2024), and it hosts the country's most powerful supercomputer, Isambard AI. Through these supercomputing capabilities the University plays an important role in the government's AI Opportunities Action Plan. This means you will be studying in an environment where industry, policy and research meet, and where data driven decision making is not just taught but practised.

The University of Bristol is currently ranked Top Ten in the UK (QS World University Rankings 2026). This strengthens the value of choosing Business Analytics here, since your degree will be associated with a university whose reputation is rising. Within that, Bristol is in the top 10 in the UK for graduate salaries in Business, Management and Marketing (*Times* analysis of HESA data, 2024), which signals strong employer confidence in our students and in the way we prepare you for work.

This BSc Business Analytics course focuses on how organisations can make better decisions with data, including how they currently use data and how they could use data in the future.

You will learn core data analytics techniques, such as descriptive, prescriptive and predictive analytics, machine learning, optimisation, and forecasting. You will be taught how to apply these techniques to real-world problems with industry case studies and guest lectures from across multiple sectors. You will experience hands-on projects, benefit from exclusive workshops and seminars by industry experts, as well as proudly join a community of aspiring data professionals.

This course was created in collaboration with IBM and LV = General Insurance and is informed by the latest research in business analytics. In the most recent Research Excellence Framework (REF), 88% of our business and management research was rated world-leading or internationally excellent (REF 2021), which shows that our research is influencing policy and practice. Bristol is a vibrant, ambitious and entrepreneurial city and home to SETSquared, the world's top university business incubator (UBI Global 2019).

As a graduate, you will be equipped to become an expert in the field of business analytics, with strong employment prospects in the fast-growing data economy. You will be ready to assume roles including Data Analyst, Data Scientist, Business Analyst, Consultant or Product Manager, and you will be able to show employers that you can turn complex data into clear insight that supports strategic decisions. [Watch our video to find out more.](https://www.youtube.com/watch?v=UgQD_OKX2Yc)

The first two years of this course are taught at our vibrant Clifton Campus, where you'll gain a thorough understanding of your subject. From your third year, you'll benefit from teaching delivered at our cutting-edge Temple Quarter Enterprise Campus. Here, enhanced links with businesses will provide you with real-world knowledge, networks and skills to succeed once you graduate.