Public Relations and Journalism BA

Public Relations and Journalism professionals are in demand in today’s business world and the skills required to be successful in both industries are closely aligned. <br/><br/>There are more than 50,000 journalists working in the UK today, and 100,000 PR professionals practise the same skills to thrive in agencies, businesses and community organisations. <br/><br/>They need excellent communication skills – written, broadcast and visual – and a high level of expertise and business acumen in the worlds of traditional and digital media as well as sound marketing knowledge. <br/><br/>This new programme will give you a competitive advantage in both environments and enables you to choose multiple communications career pathways in media, PR or marketing. It combines cutting-edge multimedia skills with high-level PR and marketing expertise that employers value and need. <br/><br/><strong>The highlights</strong><br/>• This course equips you with the skills to pursue a wide range of media-based career options - building strategic PR and marketing expertise alongside an excellent journalistic skillset. <br/><br/><br/><br/>• Many communications professionals have long careers which span both journalism and PR, and people with skills in both spheres can make this transition seamlessly; it also makes them highly desirable employees. <br/><br/><br/><br/>• This programme offers access to the best of all worlds with dedicated journalism, public relations and marketing modules across all three years of the degree. <br/><br/><br/><br/>• Build an impressive set of practical journalistic skills – digital and written – which are in huge demand within the communications departments of major organisations, while the strategic knowledge of PR and marketing enhances employability prospects within many creative industries. <br/><br/><br/><br/>• You will be trained by industry-respected professionals in skills ranging from podcasting and brand management to live PR campaigning and specialist video news content creation. <br/><br/><br/><br/>• You will also enhance your employability prospects by working within our unique in-house PR and communications agency, UniComms Derby. This will ensure you are industry ready and have a portfolio of work to prove your value. <br/><br/><br/><br/>• In addition, students can publish their work on our online platforms: the StoryHub (insert link) website and X feed. You will also get the opportunity to gain work experience with media outlets which have previously included Reach plc and the BBC.<br/><br/>