Business and Management (Digital Business) BA (Hons)

<strong>Why Business and Management (Digital Business)?</strong><br/>The digital business landscape is rapidly evolving, with organisations increasingly relying on emerging technologies to stay competitive. Demand is growing for professionals skilled in digital transformation, cybersecurity, digital marketing, and business technology across global markets.<br/><br/>In your first year, you will develop core business and digital skills, supported by at least 3 hours of weekly in-class learning per module, combining lectures with interactive seminars and real-world case studies. These sessions encourage collaboration and application of key concepts, supported by small class sizes, expert lecturers, and a Personal Tutor.<br/><br/>In your second year, you will specialise in areas such as digital business strategy, cybersecurity, e-commerce, and data-driven decision-making, applying frameworks to real-world digital challenges.<br/>The final year focuses on advanced digital transformation, innovation, and strategic use of emerging technologies, preparing you for roles in global digital business, marketing, and technology-driven industries. You will also benefit from guest speakers, industry collaboration, and networking opportunities across the digital sector.<br/><br/><strong>Why University of Gloucestershire?</strong><br/>University of Gloucestershire (UoG) is a vibrant, close-knit and diverse community where small class sizes and dedicated personal tutors ensure students receive guidance and support from day one. UoG has been offering a wide range of degrees, courses and apprenticeships at undergraduate and postgraduate levels since 1847.Alongside strong support, guest speakers, networking events, and industry partnerships will help prepare you for life after graduation, whether entering your chosen career or progressing to further study.<br/><br/><strong>Our promises to you</strong><br/>UoG Career Promise – if you are not in a job 6 months after graduating, we’ll guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching* (*eligibility conditions apply).<br/>UoG Accommodation Promise – we guarantee all first-year students’ accommodation on, or near, the campus you’re studying at.<br/>UoG Connections Promise – offering thousands of placements, internships, clubs and societies to help students find their community and build valuable experience and career connections.<br/><br/><strong>Career focused courses</strong><br/>95% of our graduates are in work or further study, with courses at UoG designed in collaboration with industry partners and shaped by the professional expertise of academic staff. Graduates can pursue careers in digital business analysis, e-commerce strategy, data analysis, and digital marketing across sectors such as technology, finance, retail, and consultancy. Opportunities exist within multinational corporations, digital agencies, and tech-driven organisations, as well as in entrepreneurial ventures and startups developing innovative digital solutions in the evolving global digital economy.<br/><br/><strong>Student life</strong><br/>Home to 11,300 students and 900 staff across four campuses, University of Gloucestershire offers dynamic learning environments on the edge of the Cotswolds, the UK’s largest Area of Outstanding Natural Beauty. With over 45 festivals each year, global business placements nearby and more than 500 bars, clubs and pubs, Cheltenham is known as the ‘Festival Town’, while Gloucester blends rich history with a modern city feel, from its iconic cathedral to its famous docks.<br/><br/><strong>Visit us</strong><br/>Come and explore our campuses, facilities, teaching areas and accommodation. You’ll get the chance to attend course talks and meet our lecturers, current students and support staff and answer all of your questions.<br/><br/><strong>To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on enquiries@glos.ac.uk or call 03330 14 14 14</strong>