Business and Marketing Management BA (Hons)

Why Business and Marketing Management?
If you aspire to influence strategy and shape impactful marketing campaigns, this course equips you with the knowledge, skills, and experience to succeed in a dynamic business environment.

With guidance from industry-experienced lecturers and guest speakers, you will develop a strong foundation in marketing, consumer behaviour, and strategic decision-making. You will also have opportunities to engage with a student-led Marketing Society, gaining hands-on experience through collaboration with small and medium enterprises.

In your first year, you will explore core marketing and business principles, building essential knowledge and skills. The second year focuses on applying your learning through real-world projects, live briefs, and collaboration with businesses. In your final year, you will refine your expertise through advanced strategy, innovation, and problem-based learning, preparing you for professional practice.

Teaching is varied and interactive, combining lectures, seminars, live projects, and guest talks. You will work collaboratively to solve real-world challenges, using tools such as consumer labs and generative AI to develop and pitch ideas, while building your ability to make decisions in uncertain, real-world scenarios.

Accredited by the Chartered Institute of Marketing (CIM), this degree enhances your CV and prepares you for a range of careers in marketing, from brand management to consultancy.

Why University of Gloucestershire?
University of Gloucestershire (UoG) is a vibrant, close-knit and diverse community where small class sizes and dedicated personal tutors ensure students receive guidance and support from day one. UoG has been offering a wide range of degrees, courses and apprenticeships at undergraduate and postgraduate levels since 1847.Alongside strong support, guest speakers, networking events, and industry partnerships will help prepare you for life after graduation, whether entering your chosen career or progressing to further study.

Our promises to you
UoG Career Promise – if you are not in a job 6 months after graduating, we’ll guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching* (*eligibility conditions apply).
UoG Accommodation Promise – we guarantee all first-year students’ accommodation on, or near, the campus you’re studying at.
UoG Connections Promise – offering thousands of placements, internships, clubs and societies to help students find their community and build valuable experience and career connections.

Career focused courses
95% of our graduates are in work or further study, with courses at UoG designed in collaboration with industry partners and shaped by the professional expertise of academic staff. Upon completion of the course, students are well prepared for a range of careers, including entrepreneurship, general management trainee roles, or founding their own business ventures, ready to make an impact in the business world.

Student life
Home to 11,300 students and 900 staff across four campuses, University of Gloucestershire offers dynamic learning environments on the edge of the Cotswolds, the UK’s largest Area of Outstanding Natural Beauty. With over 45 festivals each year, global business placements nearby and more than 500 bars, clubs and pubs, Cheltenham is known as the ‘Festival Town’, while Gloucester blends rich history with a modern city feel, from its iconic cathedral to its famous docks.

Visit us
Come and explore our campuses, facilities, teaching areas and accommodation. You’ll get the chance to attend course talks and meet our lecturers, current students and support staff and answer all of your questions.
To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on enquiries@glos.ac.uk or call 03330 14 14 14