Marketing (Digital Innovation) Bachelor of Arts (with Honours) - BA (Hons)

Why Marketing (Digital Innovation)?\
Our journeys are increasingly digital — you’re doing it right now! Innovation is about being the pioneers in society. It’s more than just knowing what buttons to push, it’s asking some hard questions and solving some really complex problems.

This course focuses on global communication, pulling the levers behind the curtain to put your brand out in front. It goes way beyond social media, it’s about understanding the digital journey all of us take.

You’ll learn about digital innovation in social media marketing to taking advantage of big data and everything in between.

Inside the classroom, be inspired by industry guest speakers, and work on assignments based on live briefs from national and international brands including BT, Harley-Davidson, and Just Eat.

Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Why University of Gloucestershire?\
University of Gloucestershire (UoG) is a vibrant, close-knit and diverse community where small class sizes and dedicated personal tutors ensure students receive guidance and support from day one. UoG has been offering a wide range of degrees, courses and apprenticeships at undergraduate and postgraduate levels since 1847. Alongside our strong support system, guest speakers, networking events and influential partnerships will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study.

Our promises to you\
1. UoG Career Promise – if you're not in a job 6 months after graduating, we’ll guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching (eligibility conditions apply).\
2. UoG Accommodation Promise – we guarantee all first-year students’ accommodation on, or near, the campus you’re studying at.\
3. UoG Connections Promise – offering thousands of placements, internships, clubs and societies to help students find their community and build valuable experience and career connections.

Career-focused courses\
95% of our graduates are in work or further study and courses at UoG are designed in collaboration with industry partners and benefit from the professional experience and expertise of its staff. This approach ensures students gain practical, relevant knowledge that prepares them for real-world careers.

After the course\
Your story doesn’t end with us at graduation. We support our graduates to balance purpose with ambition, and 95% of University of Gloucestershire graduates are in work or further study within six months of completing their course\*.\
\*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers.

Student life\
Home to 11,300 students and 900 staff across four campuses, University of Gloucestershire offers dynamic learning environments on the edge of the Cotswolds, the UK’s largest Area of Outstanding Natural Beauty. With over 45 festivals each year, global business placements nearby and more than 500 bars, clubs and pubs, Cheltenham is known as the ‘Festival Town’, while Gloucester blends rich history with a modern city feel, from its iconic cathedral to its famous docks.

Visit us\
Come and explore our campuses, facilities, teaching areas and accommodation. You’ll get the chance to attend course talks and meet our lecturers, current students and support staff and answer all your questions. Book to come to an open day at glos.ac.uk/BookAnOpenDay.

Find out more about this course at glos.ac.uk/OurCourses, email us on enquiries@glos.ac.uk or call 03330 14 14 14.