Fashion Marketing Bachelor of Arts (with Honours) - BA (Hons)

Learn how to build and market a better fashion industry by considering inclusivity, diversity and sustainability, from concept to consumer.

Creative and ethical fashion marketers help foster positive change by championing sustainable practice, fair labour and social responsibility. Ethical marketing not only helps protect the planet, but the wellbeing of workers and the buying power of consumers worldwide.

With BA Fashion Marketing, it’ll be your mission to build a better fashion industry by embracing sustainable and ethical practices. You’ll transform into a forward-thinking fashion marketer with the resilient skills to adapt to an ever-changing industry.

Your course balances research and study with creative practice, focusing on social, ethical and sustainable solutions to inform marketing decisions.

You’ll collaborate with research-active academics and industry professionals on exciting and real future-facing projects. You’ll also develop your research, analysis and critical thinking skills throughout the programme. And through a combination of making, reading and writing, you’ll become a valued creative thinker and a critical practitioner. These skills, in tandem with your creativity, are crucial for creating the fashion marketing strategies, products, experiences and communications of tomorrow.

"My placement has given me a greater insight into what happens in a head office, and what certain roles and responsibilities there are. It's helped massively and finally helped me understand more what I want to do."

Holly Nuttall, BA Fashion Marketing

Why study at Leeds

* Hands-on practical experience: Work on exciting and authentic projects, with challenging briefs to meet.


* Supportive teaching: 90% of students surveyed said they were positive about the support provided by teaching staff. (National Student Survey 2024-25).


* Learn in specialist facilities: Test your skills with our spaces and professional-grade tools, like our state-of the art equipment for polymer synthesis fibre extrusion, yarn and fabric development, digital printing studio, and laboratory for materials testing and characterisation.


* Access to experts: Glean insights from visiting industry and academic experts, including School of Design alumni.

Rankings and awards

* 6th in the UK for Art and Design, Complete University Guide 2026


* 53rd in the world for Arts and Humanities, QS World Rankings by Subject 2026

Where this degree could take you

As a graduate of the programme, you’ll have the confidence and expertise to make changes for the better in the fashion world. You could work as a fashion marketer, directing strategy and identifying opportunities for considered brand development. Other roles include:

* fashion production and manufacturing as a buyer or new product developer


* visual merchandiser for retail


* fashion stylist


* fashion writer or journalist


* digital content strategist


* PR or brand management specialist

Recent graduates have found work in a variety of roles, including:

* Trends and Insight Leadership Executive at WGSN


* Digital Producer at Urban Outfitters


* Marketing Strategist at Planet Marketing


* Senior Affiliate and Influencer Marketing Manager at Reiss

"This course has prepared me to go into job interviews with a body of work that shows my skills and my enthusiasm for what I do, as well as confidence in my own ability."

Maisie Clarke, BA Fashion Marketing

Careers support

Top 10 most targeted for 10+ years by the UK's leading employers, The Graduate Market 2026, High Fliers Research

At Leeds, we help you to prepare for your future from day one.

Our Careers Service has the global expertise and sector-spanning industry partnerships that, combined, go way beyond simply helping you get a job. They provide you with the resources you need to upskill and achieve the future you aspire towards – even in the face of lightning-paced change.