Accountancy and Marketing Bachelor of Accountancy (with Honours) - BAcc (Hon)

An accounting degree empowers you to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial facts. The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. Our Accountancy programme has been created with this in mind, and successful completion of the course will ensure many professional bodies give you significant exemptions from their exams. From a basic understanding of how to prepare financial statements, through to an in-depth knowledge of auditing, taxation and reporting, our Accountancy degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked within the top 10 in the UK for Marketing and Public Relations (Guardian University Guide 2024). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. ith graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.