Business Studies and Marketing Bachelor of Arts (with Honours) - BA (Hons)

Equip yourself with a rich breadth of knowledge in business and management with our flexible Business Studies course.

When you choose Business Studies at Stirling, you won’t just be stepping into one of the UK's leading business and management institutions – you’ll also open the door to a world of opportunities with the freedom to access subjects from different Faculties across the University and, if you wish, combine your degree with one of a wide variety of subjects. From Spanish to Sport, Psychology to Law, and Marketing to Accountancy, our flexibility is your strength as you pair your passion with an in-depth grounding in business.

This course will grow your managerial expertise and put foundations in place to ensure you continue developing through your professional life. You’ll also learn how organisations are structured, and gain insight into what makes them function best. Speakers from the industry visit regularly to complement our own research-led teaching – giving you real-world and rounded knowledge of business and the tools needed to succeed in it.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked within the top 10 in the UK for Marketing and Public Relations (Guardian University Guide 2024). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. With graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

### We are AACSB accredited

The University of Stirling is [accredited by AACSB International](https://www.stir.ac.uk/about/faculties/stirling-business-school/about-us/rankings-and-accreditations/aacsb-international-accreditation/) in recognition of our excellence in business education. This puts the University of Stirling Business School among the top 6% of business schools globally.