Human Resource Management and Marketing Bachelor of Arts (with Honours) - BA (Hons)

Human Resource Management is a vital part of every business, and impacts everyone from junior members of staff to CEOs. With a HRM degree from the University of Stirling, you’ll gain far-reaching expertise in organisational success and unlock a wealth of professional opportunities.

The course will prepare you to make an impact on key areas of business such as recruitment methods, staff development, performance management and career progression. You’ll also be equipped to enhance an organisation’s adaptability by broadening the skills of its workforce and understanding its broader social and economic environments.

When you study HRM at Stirling, everything you’ll learn is rooted in research and contemporary developments in the business world. The course reflects the rapid changes in employment practices, markets, technology and law – ensuring you graduate with the front-line knowledge you need to succeed.

Marketing

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 1st in Scotland for Marketing and Public Relations (Guardian University Guide 2026). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

With graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.