Design for Art Direction Bachelor of Arts (with Honours) - BA (Hons)

Develop the practical, conceptual and leadership skills you’ll need for a career in art direction and creative production. The course emphasises collaboration across a range of practice areas to prepare you for professional roles in creative industries.

Why choose this course at London College of Communication

* Work across multiple practices: You won’t be limited in your creative outputs, working across digital content, moving image, sound, photography, print and more.

* Collaboration and leadership: Working in teams, you’ll learn how creative individuals work and communicate effectively together.

* Industry readiness: You’ll learn technical and conceptual skills that ensure you are adaptable across different media, including preparing for print layouts and web development, storyboarding, scripting, ethics of AI and speculative design briefs.

* Pitch and present regularly: so you can confidently communicate your proposals, visual strategies and solutions. Our students regularly win national awards and briefs.

* Future-facing: You’ll develop experimental and critical approaches to sustainable, eco-social and socially responsible design.

What to expect

* Learning and working with others: Collaborate and explore ways of working inclusively to support mutual learning.

* Visual communication and storytelling: Gain expertise in the practical and critical aspects of design.

* Work on projects: Specific projects will offer you the freedom to explore self-directed approaches to shared themes and contexts.

* Develop technical skills: Learn a range of digital and analogue skills including editorial, moving image, web and print processes.

* Preparation for a variety of roles: Insight into roles across the creative industries in areas such as exhibition curation, fashion, galleries and museums, sound production, print publishing, moving image and photography.

Industry experience and opportunities

There are opportunities to work on competition and live briefs at different times during your studies. We support you to build your career, helping you to understand how to find employment opportunities, freelancing, applying for public and private funding, identifying relevant open calls, accessing institutional support, and other ways of working.

You’ll have the opportunity to undertake the Diploma in Professional Studies or the UAL Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.

About London College of Communication

At LCC, you’ll learn how to bring together technology, creativity and storytelling, while building the skills, confidence and networks you need for your future career. We’ll support you to develop a future‑proof mindset, so you’re ready to succeed in the industries you’re heading into.

Here, you’ll explore what matters to you, developing work that reflects your interests, values and ambitions.

As part of University of the Arts London — ranked 2nd in the world for Art and Design — you’ll join one of the world’s leading creative universities and unlock the opportunities that come with it (QS World University Rankings by Subject).