Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.
Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.
From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience...
Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.<br/><br/>Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.<br/><br/>From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, managing our social media channels or tackling a live brief to improve traffic to a company website.<br/><br/>Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.<br/><br/>Youll have the opportunity to tailor your course by choosing specialist option modules, covering topics like B2B marketing, Search Marketing and New Product Development.<br/><br/>You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.<br/><br/>You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
15/09/2025
Campus
Main Site
Provider Details
Codes/info
Course Code
N505
Institution Code
W50
Points of Entry
Year 1
UCAS Tariff112 Access to HE Diploma112 UCAS Tariff points from the Access course International Baccalaureate Diploma Programme112 UCAS Tariff points from the IB with English grade 4 HL, Maths grade 4. International Baccalaureate Career-related programme will be considered on a case-by case basis Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DMM GCSE/National 4/National 5GCSE grade 4/C in English and pass in Maths Pearson BTEC Level 3 National Diploma (first teaching from September 2016)D*D* A levelB,B,C T Level112 UCAS Tariff points |
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Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands | £9,250 | 2024/25 | Year 1 | |
EU, International | £17,000 | 2024/25 | Year 1 |
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