Business Analytics Bachelor of Arts (with Honours) - BA (Hons)

## Overview

Business Analytics helps you understand how organisations use data to make smarter decisions, improve performance and drive innovation.

You'll develop the analytical skills needed to interpret customer, financial, operational and market data, identify trends and solve real-world business challenges while building your knowledge of business, data analytics, artificial intelligence (AI) and digital systems. Using industry-standard tools such as Excel, Power BI, Tableau, SQL and Python, you'll learn how organisations turn data into actionable insights.

Through case studies, live projects and practical activities, you'll work on real business scenarios and explore how organisations use data to understand customer behaviour, identify market trends, improve performance and respond to change. You'll gain experience of working alongside both business and computing students, reflecting the collaborative nature of today's workplace.

Optional modules allow you to explore areas such as marketing, entrepreneurship, strategy and digital business, helping you tailor your studies to your career goals. With opportunities for placements, employer projects and paid work experience, you'll graduate with the practical skills, professional experience and confidence needed for careers in business analytics, digital business and data-driven management.

### Why study at Worcester?

* Taught in small, focussed classes, your lecturers will know you by name and give individual attention, including in highly technical sessions.

* You’ll have the opportunity to do a short, paid placement, a year-long internship or part-time work with a local business.

* Experience international cultures through options to work and study abroad