Marketing, Advertising and Public Relations (Placement Year) Bachelor of Arts (with Honours) - BA (Hons)

Overview

Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognised by the Chartered Institute of Public Relations (CIPR) as career-relevant.

You'll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You'll engage with the Chartered Institute of Marketing (CIM) as you position yourself to enter this highly creative sector.

With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers.

You will engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group.

Please note: There will be a charge for membership of professional bodies.

Key Features


- 100% overall student satisfaction for Marketing, Advertising and Public Relations in the National Student Survey 2018 and 2019


• Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders



• Experience international cultures and develop a global mind-set through options to work and study abroad



• A degree which is dual accredited by the Chartered Management Institute (CMI)



• Recognised from the Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR)



• Associate Membership with Chartered Management Institute (CMI)



• Opportunities to engage in additional professional certifications throughout the degree



Learn more about the course at our Open Days

Visiting us is the best way to get a feel for student life at the University of Worcester. You'll find out more about the course, and have the opportunity speak to staff, students and recent graduates about what it’s really like to study at Worcester.

Book your place at www.worcester.ac.uk/open-days

Why the University of Worcester?

The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation.

At Worcester small class sizes, supportive tutors and professionally focussed courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.


- First in the UK for sustained employment and/or further study (excluding specialist institutions), 5 years after graduation – Longitudinal Education Outcomes data 2024.


- First in the UK for quality education – Times Higher Education University Impact Rankings 2024.


- Ofsted Outstanding in 2023 the University’s primary and secondary teacher training programmes were rated ‘Outstanding’.


Join us at one of our regular Open Days to see if the University is a good fit for you: www.worcester.ac.uk/opendays