Digital User Experience (UX) Design BSc

<strong>Subject to validation</strong><br/>The BSc (Hons) Digital User Experience Design course equips students with the practical skills and creative mindset needed to succeed in the fast paced world of digital innovation. With User Experience Design (UXD) at its core, the course explores a wide range of digital technologies, offering students a broad and varied learning experience. UXD is about designing digital products that are easy to use, accessible, and enjoyable. It draws on psychology, design, research, and technology to understand how people interact with digital systems, and how those systems can be improved. Students learn to create user-centred solutions that solve complex problems and deliver meaningful experiences, preparing them to shape the future of digital innovation.<br/><br/>The course is delivered on campus and requires students to attend a two full days per week. <br/>Delivery of the course is through a range of methods including lectures, seminars, case-study, discussions, and workshops. <br/>The on-site immersive XR Lab provides virtual, augmented, and mixed reality technology including headsets, haptics, biometrics, and motion devices. <br/>Via optional placements, projects, exhibitions, competitions and other events, students will be supported in putting their newfound skills and knowledge into practice, harnessing the power of technology, to build high-quality digital experiences. <br/>Year One: <br/>The first year focuses on building a strong foundation in User Experience Design. Students develop a solid understanding of core principles, methods and tools, learning how to apply these to create effective design solutions. This stage emphasises exploration and understanding, while developing key problem-solving and<br/>communication skills that form the basis for future academic and professional progression. <br/><br/>Year Two: <br/>In the second year, students advance their UXD skills by tackling more complex design challenges. They design and develop multi-user experiences in connected environments and strengthen research abilities to inform design decisions. The year also introduces psychology and behaviour, helping students apply cognitive and<br/>social insights to craft intuitive, ethical, and accessible solutions. <br/><br/>Year Three: <br/>The final year places a focus on professionalism and refinement. Students consolidate their expertise by applying advanced design methods informed by research and current industry practice. They demonstrate independence, professionalism and critical thinking as they address complex design briefs, preparing to transition confidently into diverse environments and make a meaningful contribution to the field of User Experience Design.