Marketing Bachelor of Arts (with Honours) - BA (Hons)
Course Overview - Marketing Bachelor of Arts (with Honours) - BA (Hons)
On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the not-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialise in marketing, you will also have the opportunity to observe the relationship that marketing has with other business functions, such as finance.
There will be regular oppor...
On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the not-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialise in marketing, you will also have the opportunity to observe the relationship that marketing has with other business functions, such as finance.
There will be regular opportunities throughout the course to apply the theory you have learnt in the classroom in professional settings. You will work on live projects and engage with practising marketers, organisations and employers through a programme of guest speakers, work experience and internships. Our marketing team is relatively small, but we will support you as a student to become outstanding members of society.
This course is accredited by the Chartered Institute of Marketing (CIM). Through the CIM partnership, you can gain further certificates and invitations to events and webinars. You will also have the opportunity to qualify as a Microsoft Office Specialist. We encourage you to be involved with the wider university extra-curricular activities, to make the most out of your time here at York St John University. In the 2022/2023 academic year, our year 3 students took part in the Chartered Institute of Marketing Pitch Competition, with one group obtaining a place in the finals.
As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. If you choose not to do a full year, you can do a shorter placement module in Year 2. You can also choose to study abroad for a semester at 1 of our partner universities.
Course Information
3 option s available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
2027-09-21
Campus
York St John University
Application Details
13 January
Application deadline
Provider Details
Codes/info
Course Code
A52-A38
Institution Code
Y75
Points of Entry
Year 2, Year 3, Year 1
Entry Requirements
UCAS Tariff
104.0
104 UCAS Points from UCAS Tariff Qualifications including but not limited to: A Level, BTEC, Access to Higher Education, T Level.
GCSE/National 4/National 5
3 GCSEs at grade C/4 (or equivalent) including English Language.
Not accepted
UCAS Tariff
48.0
48 UCAS Points from UCAS Tariff Qualifications including but not limited to: A Level, BTEC, Access to Higher Education, T Level.
GCSE/National 4/National 5
GCSE English Language at Grade C/4 (or equivalent)
Not accepted
Other
For Second Year entry, applicants must have completed the first year of Higher Education in a similar subject with a total of 120 credits. Applicants will need to submit a transcript of their completed study, and offers will be subject to a mapping exercise of modules to ensure an appropriate alignment of course content. Please be aware that transfer applications are subject to availablity of space on the selected academic year of your chosen course. For more information on the transfer process, please see https://www.yorksj.ac.uk/study/undergraduate/apply/transferring-to-york-st-john-university/. If transferring to the final year of a course containing a placement or study abroad year, you must have also completed a placement or study abroad year prior to starting the course.
Not accepted
Other
For Third Year entry, applicants must have completed the first and second year of Higher Education in a similar subject with a total of 240 credits. Applicants will need to submit a transcript of their completed study, and offers will be subject to a mapping exercise of modules to ensure an appropriate alignment of course content. Please be aware that transfer applications are subject to availablity of space on the selected academic year of your chosen course. For more information on the transfer process, please see https://www.yorksj.ac.uk/study/undergraduate/apply/transferring-to-york-st-john-university/. If transferring to the final year of a course containing a placement or study abroad year, you must have also completed a placement or study abroad year prior to starting the course.
Not accepted
UCAS Tariff
104.0
104 UCAS Points from UCAS Tariff Qualifications including but not limited to: A Level, BTEC, Access to Higher Education, T Level.
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Scotland, Northern Ireland, Wales, Republic of Ireland, Channel Islands | £10,050 | 2026/27 | Year 1 |
| International, EU | £12,100 | 2026/27 | Year 1 |
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