Economics & Marketing Bachelor of Arts (with Honours) - BA (Hons)

Study with us\
• use key economics concepts and models to better understand real-world problems\
• develop excellent analytical and problem-solving skills that are highly valued by employers\
• gain the ability to explain complex data in simple terms to a diverse audience\
• Marketing is ranked 1st in the Scotland (Complete University Guide 2026)                                  

• Ranked 2nd in Scotland and 9th in the UK for Economics (The Times and Sunday Times Good University Guide 2026).\
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Why this course?\
• Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.\
• Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.\
• Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.\
• This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction. \
• Winners of CIM's The Pitch (2018, 2019, 2020, & 2022 & 2024) with students recognised as ‘Marketers of The Future'                                                                                                                                                 

• Develop skills which are highly valued by graduate recruiters through our innovative Management Development Programme